Evan is a seeker of patterns in all milieus, from design, music, food, and architecture to brand and business strategy.
Evan is driven by his deep curiosity about how things work, his natural drive to bring people together, and his passion for helping organizations to realize their true potential.
His branding career began as an Architect at Gensler, working on teams that designed retail prototypes and rolled them out for clients like American Express, Donna Karan, and Nissan North America.
With a strong belief that branding is the architecture of ideas, Evan left architecture for brand management consulting, which provided the opportunity to work with some of the top marketing organizations in the world. At Siegel+Gale, he led global teams of consultants on brand development, information design, naming, messaging, and go-to-market strategy engagements. At Interbrand, Evan led the firm’s Brand Operations practice and a group of 30 professionals.
Over the course of Evan’s career, he’s had the privilege to learn how different companies and agencies tackle similar strategic challenges. These experiences have also given him a valuable springboard to evolve his own approaches and ideas.
Today, he has his own brand consulting practice and works with organizations of all sizes, helping to hone their strategy, express it, and manage strategic marketing communications.
When he’s not working, he can often be found enjoying trail walks with his family, practicing yoga, or playing guitar in his band illuminuhm.