Brands create identity and differentiation. Clear, credible, and compelling brands are rooted in business strategies. They provide top and bottom line results by simplifying decision-making for customers, and by increasing the efficiency and effectiveness of internal teams.
1. Analysis, definition, and design
The core ideas used to create a coherent understanding of who you are, what you do, and why people should care.
- Corporate purpose definition
- Corporate values
- Competitive analysis
- Market positioning
- Naming
- Value proposition
- Visual identity system development
2. Strategic communications
The essential elements of brand, marketing, and sales communications.
- Messaging
- Elevator pitch development
- Go-to-market strategies
- Brand experience strategy & personas
- Sales enablement tools
- Nomenclature and name development
- Brand architecture
- Tagline creation
3. Implementation & governance
Coordinating the people, platforms, and processes for how brands come to life in the world.
- Evaluation and action planning
- Brand asset management
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