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Brand analysis, definition, and design

Screen Shot 2016-04-19 at 11.34.28 AMThe core ideas used to create a coherent understanding of who you are, what you do, and why people should care

  • Corporate purpose definition
  • Corporate values 
  • Competitive analysis
  • Market positioning
  • Naming
  • Value proposition
  • Visual identity system development

Related topics:

Strategic communications

Facilitation, training and engagement

Marketing operations

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