Branding Primer: my interview on WVOX “Westchester Means Business”

This afternoon, I chatted with John Ravitz, Executive Vice President and Chief Operating Officer of the Business Council of Westchester.

  • Segment 1 is a quick primer in branding and business, resources and budgeting.
  • Segment 2 starts with a discussion on how branding is not a choice, and then delves into doing business in Westchester.

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